Small Shops
HOLIDAY SHOPPING EVENT
Inspiring People to Shop Local this Holiday Season
November 16 - December 10th
Win Big unites the community to make holiday shopping at
Portland's small businesses fun and rewarding!
Win Big amplifies Portland small businesses with:
Production and Distribution of Printed Shopping Guide Distributed via participating small businesses, Travel Portland Visitor Center, Portland International Airport and Portland Hotels.
Paid Digital, Streaming, Print and Radio Advertising
Contracted PR Strategist for Earned Media Outreach
Directing Media Stories to Small Businesses for print, radio and television
Out of Home Billboards
Coordinated Organic and Paid Social Media Campaign
Direct Email Outreach
Campaign materials shared with participating businesses and partner organizations for coordinated messaging
How Win Big works for customers
Easy as 1, 2, 3!
1
Download the new Win Big app (That’s right kids! We have a new app!!!) and start mapping out where to shop beginning November 16th.
2
Start Shopping. With geolocation, customers can scan the visit QR code displayed in your shop to receive a visit raffle entry.
At purchase, customers may scan the purchase code to receive 2 or 3 raffle entries.
3
Visit as many participating small businesses as possible.
Raffle entries double after 3 purchases, triple after 6, and quadruple after 9.
This will have an impact
How many NEW shops did you discover?
How many businesses did you visit?
Our Impressions
How it Works For Participating Businesses:
1. Must be a small, brick and mortar retail business located in Portland
2. Agree to hang provided Win Big posters in shop windows or front door and distribute informational post cards to customers.
3. Use the provided Win Big tool kit to share Win Big participation via customer communication channels (FB, IG, Tik Tok and email list).
4. Post “Visit" code where customers can self check in via the Win Big app from November 16th through December 10th.
5. Keep “Purchase” code private and at cash wrap where staff can share with players who make purchases.
We highly recommend interested business owners and managers attend the September 25th informational kick off at Revolution Hall.
Learn how to best engage with the Win Big campaign to ensure success for your business.
What 2022 Shoppers Say
about the Campaign:
“It's something fun to do, gets me out and about, see shops I wouldn't normally go to see and chance to win prizes.”
“My mom and I just came up from Eugene for this! We started with Little Boxes back in the day. I LOVE your mission and concept! We look forward to next year and hopefully some grand winnings this year! 200 entries, woohoo!!!”
“It's become part of my annual holiday tradition. Helps motivate me to get out of the house on these cold, dark winter days and go shopping with friends.”
Registrations is now OPEN
PRICING
Registration must be completed by October 10th to be included in the annually printed Shopping Guide.
FOR BNM MEMBERS
BNM members are eligible at a reduced rate.
BNM members will receive:
Full listing in printed Shopping guide, including photo, business name, business address and IG handle
Dedicated Win Big holiday campaign social media post
Up to 5 Images of business, including 1 promotional image in Win Big app
Priority for Press Opportunities
BNM members have been emailed code to access this page
FOR NON-MEMBERS
Registration is open for all small, brick and mortar Portland businesses.
Basic listing in shopping guide, including business name, address and IG handle
Business mention in Win Big holiday campaign neighborhood social media group post
Up to 2 images of business in Win Big app
Become
a BNM Member
Bricks Need Mortar members to receive a full range of benefits including a year-round feature on the Small Shops Big Hearts website homepage. More member benefits listed here.
Are you unable to participate in the Win Big Holiday Campaign but are interested in Bricks Need Mortar member benefits?
other ways to participate
*We are actively seeking sponsors to cover participation of small businesses who are unable to cover the participation fee. If you would like to add your small business to this list, click here.
Are you interested in supporting Portland small businesses as a Community Partner Sponsor?
Are you interested in donating a raffle prize?
©2023 SMALL SHOPS BIG HEARTS
All rights reserved.
About Us
Small Shops Big Hearts helps you be intentional about how and where you spend your money. We make it easy for you to find businesses owned and operated by people who live in our communities and care about the neighborhoods where they operate and the people who live, work and play close by.
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